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5 Inspirational Brand Storytelling Examples To Energize Your Content Marketing

Stories are passed down from one generation to the next. Aesop, the Greek storyteller is credited with some of the best known tales. Though none of his writings survive, it is the storytelling tradition which continues.  Image Source: Moz Today, every company is trying to share their unique story with the world. But I won’t bore […]

5 Ways Video Content Can Dramatically Boost Your SEO Efforts

Google’s ability to differentiate good content from bad is becoming more and more sophisticated. SEO strategies are starting to favour user experience over the link building tactics of old. At the forefront of this change is video content. Although a video obviously can’t be ‘read’ and therefore contextualized by Google in the same way that […]

Social Media Roundup: New Year’s

As a whole, 2017 was a trip. From politics to entertainment and everywhere in between, there’s been a lot going on, even within the social sphere. While it certainly was an experience, a lot of us are looking forward to what 2018 has to offer. Here’s to those brands that helped us to ring in […]

11 Ways to Use Facebook’s 24-hour Live Streaming for Business

Facebook Live – the social media giant’s live video streaming platform – recently launched Continuous Live Video, a 24-hour live streaming service. Previously live streams were limited to 90 minutes, but with the launch of this new service it is possible to have much longer videos. The only tradeoff is that videos cannot be saved or shared. […]

A Data-Driven Approach To Maximizing Your Content Reach on LinkedIn

LinkedIn is, according to Wikipedia, a ‘business and employment-oriented social networking service’. Hmmm… now that doesn’t sound very warm and friendly, does it? In actual fact, LinkedIn is more like a ‘human’ platform for meaningful engagement. No longer do users simply turn to LinkedIn when they want to search for a new job or share a professional […]

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