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6 Reasons You Should Start Your Own Business Right Now

Let’s get it straight from the start: entrepreneurship is not easy. Don’t run head first into something that you’re not prepared to handle. Being an entrepreneur takes more time and effort than any other job. You’re directly responsible for your actions and every mistake can become a costly setback for you and your idea. With […]

What I Learned From Reading These 5 Books (Warning: One may shock you)

So you pick up a book. Start reading. Creating pictures in your mind. Imagining. The wooden cabin nestles in the shadow of a snow covered mountain. The day has darkened and the twilight is fading as the sun has just dipped below the summit. You can smell the cedar fire and feel the warmth of the burning […]

How to Evoke & Maintain Multiple, Distinct Brand Voices

Establishing a singular and unique brand voice can be a difficult undertaking. Harnessing that brand voice and implementing it in successful community engagement can be even harder. Hardest of all, however, is evoking and maintaining multiple, distinct brand voices when working for several diverse clients. While this is admittedly difficult work, it’s far from impossible, […]

9 Powerful Tools That Will Proofread Your Content For You

There’s no doubt in anyone’s mind that having good copy is essential for SEO. Having good copy means that when search engines crawl through your web pages, they see that your content is of a high standard – both in the sense that there are no glaring spelling and grammatical errors, and also that no content is […]

Wacky Holidays & The Brands That Interact With Them

We’ve previously discussed how and when brands should engage with certain holidays through their social media presences. Although, while we’ve offered guidance for social engagement on more conventional holidays, there remains a wide and varied range of wacky, bizarre, and utterly unique holidays out there that some brands don’t even know exist, but some do. […]

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