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Conferences 101: Preparing to Represent Your Brand’s Social Media Efforts

You’ve been selected to represent your brand at an upcoming marketing conference and aren’t sure where to start? The good news is that preparing in advance isn’t too difficult and the steps are the same regardless of whether or not you’re a speaker, a panelist or an attendee. Just ask yourself these three questions. What […]


Social Media That Made Us Laugh This Month

The great Dr. Seuss once said, “You have to be odd, to be number one,” and while this quote can be interpreted many ways, to me it has always meant that to be the best, you must not be afraid to be a little quirky. Within Social Media these days, there is an influx of […]


Predictions Revisited: Five Not-Too-Distant Technologies That Might Change Social Media

Six years ago, I published the post “Five Not-Too-Distant Technologies that Might Change Social Media.” In the summary I projected that “all of these [technologies] are probably 5-10 years out and, admittedly, I have a large imagination.” Seeing as we’ve surpassed the 5-year mark, I wanted to see how it shook out and how accurate […]


5 AI Tools to Automate Your Facebook Ad Campaigns

It’s no secret that Facebook is one of the most lucrative platforms for advertisers. As of 2017, there are over 4 million active Facebook advertisers worldwide. When you consider that Facebook has 1.28 billion monthly users, you’re sure to find a large audience to market to – whatever niche you’re in. Unlike SEO and content […]


7 Signs It’s Time For You to Create an Online Course of Your Own

55 years ago, a timid, unassuming high school student changed the world forever. After his uncle had been killed by a burglar, he took it upon himself to hunt down the perpetrator. Soon after starting his search, he found the burglar, and as they stood face-to-face, he realized something … The criminal was someone he’d […]

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