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Best Practices for Holiday Content on Pinterest

The holidays and Pinterest … name a more iconic duo. I’ll wait. But really, there are few things that go together so well. Pinterest is a platform that ignites inspiration and discovery, so it shouldn’t come as a surprise that searches and pins turns into purchases — 55% of users who use the platform to […]

Keeping Your Social Media Channels Secure and Maintained

Maintaining the security of your brand’s social media channels is something that isn’t always top of mind, but it should be. There are many examples of mishaps from brands that could have been prevented with more channel security, from accidental personal posts, to hijacked accounts. Yes, those links are all separate examples that keep social […]

Which Media Buying Platform is Right for You?

When it comes to placing media on social, media buyers have a choice: buy directly or through third-party software. Not sure which platform to use? The comparisons below can help you determine which buying platform is right for you. Process: Depending on how many campaigns you’re juggling and how much time you have, one media-buying […]

8 Steps to Capturing 500,000 YouTube Views in 10 Months: Case Study

As an avid marketing blog reader, my inbox and Feedly are constantly filled with fantastic marketing techniques on Google+, Twitter, and Facebook. Although I use these social media sites heavily, I’d like to bring in another extremely powerful (often overlooked) marketing platform to the table—YouTube. The first 100,000 At the beginning of 2013, my business […]

Tweetstorms: What You Need To Know

At some point in your Twitter history, you’ve probably come across several tweets in a thread that starts like this: So now, Apple's stuff doesn't work with its own stuff unless you buy more cables and headphones. — Whitson Gordon (@WhitsonGordon) October 27, 2016 As Twitter has long held a 140 character limit (which is […]

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