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10 Things You Must Know Before Cold-Pitching Big Publications

It goes without saying that getting something published on a big site like Entrepreneur can be massive for your brand and business. It can open doors you didn’t know previously existed, boost your brand awareness and give you some serious SEO traction. But how do you make that happen? What steps should you follow? In this article, I’ve laid […]


Social Media Roundup- Best in Class Father’s Day

This past Sunday was Father’s Day, and if you were on social media over the weekend, you probably saw a lot of #FathersDay content from celebrities and brands. Yes, there were the expected sales on power tools and business attire. However, several brands went beyond the low-hanging fruit and came up with messaging to truly […]


5 Quick Hacks To Radically Improve Your Social Media Design

Scientists have shown that the average person blinks 15-20 times per minute. That’s a lot! And it just goes to show that a lot can happen in a minute, or every four seconds if you do the maths. So have you ever wondered about how much activity happens on Facebook per minute? I’ll tell you. 510,000 comments are posted. 293,000 […]


How to Establish Your Brand Voice on Social Media

Creating a strong brand identity on social media has many facets, but one of the most important is the development of the brand voice. Here are a few steps for establishing your brand’s voice for social. 1) KNOW YOUR AUDIENCE Think about what your current followers want to hear about from your brand. It can […]


How to Leverage Gated Content to Boost Conversions

Should we ask something from users before they gain access to this tool or content? If so, at what stage should we gate it… when they go to use the tool for the first time or at another point? Will people continue once they know it’s gated or will we lose a conversion? These are just some of the questions that […]

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