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The B2B marketing lessons I’m learning 15 years into my marketing career!

“PR degrees always ignore B2B” is a common complaint of marketing departments and agencies. As an associate lecturer in PR at Southampton Solent University, I’m trying hard to fix this problem. Even though students are not familiar with B2B brands, I’ve been able to use many inspiring examples that show the students there is more […]


Four Reasons why no SEO should be Ignoring Pinterest

There’s no denying that SEO has changed. Long gone are the days when it was enough to build a tonne of links, sit back and watch your website rise up the rankings. The lines between SEO and content marketing are merging and in today’s fluid digital environment good PR and good SEO are becoming one […]


7 Hot Social Media Tool and Technology Posts

7 Hot Social Media Tool and Technology Posts There is so much to read online related to social media tools and social media technology it’s difficult to keep up with everything. On our other site Razorsocial we only write about tools and technology and there’s a lot of sharing of this content as it’s a […]


29 Hot Social Media Tools for a Social Media Marketer

A Social Media Marketer’s job is a difficult one that requires a long day. At the end of the day we always feel that there’s more to do. One way to help this is to use some tools that help you become more organized and efficient. In the following infographic we have outlined over 29 […]


5 Ways to Blog From Your Mobile Device

Do you need to blog while on the go? Would you like to have the ability to blog from your mobile device? In this article, I’ll show you what you need to run your blog from your mobile device. Why Blog From a Mobile Device? OK, so you’re not going to build a robust blog entirely […]

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